Such, Max Weber determines a vital role of settling clear rules in the organization. Frederick Taylor focused on the process optimization to reduce motion and time of the product production. Finally, Henry Fayol focused on management, emphasizing the importance of education to train managers. 

As the 4th industrial revolution shakes the market again, today an agile method is a key to success (Plex, n.d.). Also, remembering the speed-to-cost pattern of Moore’s law, the adaptive strategy is a clue to survive in the fast-changing environment (Thompson, n.d).

|  2/1 speed  |  2 years  |  1/2 cost |

Furthermore, innovation and ethics is about to become a package deal to complement one another. Besides, it is hoped, strategic management becomes a powerful tool in a meta-battle where a company sets a goal to outperform itself. 

Today, business focuses on a creative vibe that ensures a short implication period of emergent strategy (Kennedy, 2020, p.8). Such, the approach of creating a horizontal connection between colleagues is a beneficial approach that is applied in IT companies widely. The organizational structure guarantees that everyone’s idea is heard, thus expanding the chance to find a contemporary Holy Grail – sustainable competitive advantage that are difficult to repeat, replace, or reframe. 

In the nutshell, the purpose of strategic management started from the goal of winning a battle, then switched to outpacing competitors, and currently uses to keep up the pace.