STRATEGIC DECISION MAKING AND MANAGEMENT Kennedy, R. (2020). Strategic management. Virginia Tech Publishing. https://vtechworks.lib.vt.edu/handle/10919/99282 UNIT I. Introduction strategic management as it applies to an ancient, traditional, and modern organization UNIT II. Mission, Vision, and Goals Nike. Mission and values. The Triple Bottom Line (TBL) Evolation. UNIT III. The External Environment <<< Back to MBA